Strategy without hope is a plan to fail, and nobody plans to fail.

Operational leaders understand alignment is more powerful than organisational structure.

Strategy requires clarity of vision and mission; they are powerful navigation beacons when it comes to steering the ship.

However good the plan, it’s important to review the results. Regularly take time out to check how much progress you’ve made towards your goals.

Dreams cost nothing, making them real is expensive!

We were not meant to make it on our own and we shouldn’t try; ask others to help you build your plan and critique it.